Just a second...
I'm Rubens
Cantuni
Award-winning design lead
EXPERIENCE
EXPERIENCE
EXPERIENCE
EXPERIENCE
16 years of experience in design, between agencies, startups and big corporations.
I don't just push pixels: design strategy, vision and forward-thinking are some of my most appreciated skills.
I have experience on a variety of digital products, with awards winning titles in my portfolio. I lead remote design teams, distributed across different time zones, using an approach made of mentoring, coaching and leading by example.
I have experience on a variety of digital products, with awards winning titles in my portfolio. I lead remote design teams, distributed across different time zones, using an approach made of mentoring, coaching and leading by example.
Current
Synthesia
Senior Product Designer
Designed AI-leveraging features such as interactivity, localization, and analytics, used by thousands, including 70% of Fortune 100 companies.
Led end-to-end design for each feature, integrating user feedback to inform iteration.
Mentored a team of 5 designers, supporting growth through regular feedback, design critiques, and goal setting.
Refactored the Design System, increasing adoption and improving alignment with front-end implementation.
Led the template creation team with a focus on quality and scalable production, driving a +50% QoQ growth in adoption by users.
2022-2023
Metafy
Design Lead
Led design for a gaming education platform used by 50K+ users, focusing on streaming and content-rich features.
Designed a streaming platform enabling creators to upload, manage, and track content, while allowing viewers to discover, bookmark, watch, and engage with the community.
Redesigned mobile and desktop dashboards, improving task efficiency by 30% and boosting session duration.
Developed creators performance metrics and analytics tools to support 1,000+ coaches and learners with actionable insights.
Optimized subscription flows with data-driven decisions, resulting in a +247% increase in conversion rate.
2020-2022
MetaLab
Design Lead
Led end-to-end product design for high-impact client projects across 5+ industries.
Team management of up to 5 designers, balancing hands-on leadership with daily client engagement and smooth cross-functional communication.
Collaborated with cross-functional teams to deliver strategy-driven, user-centered solutions.
Delivered polished design systems and MVPs for both startups and enterprise clients.
Helped startups move from pitch deck to market-ready product in as little as 6 weeks.
Balanced hands-on design execution with mentoring junior designers and leading client presentations.
Directed multiple end-to-end design cycle phases for product launches.
2018-2020
Huawei
UX Design Manager
Designed system-level experiences for Huawei’s operating system across devices.
Contributed to the design of Huawei’s first cross-device OS, HarmonyOS, now powering 900M+ devices globally.
Spearheaded Huawei's first effort in automotive OS design, coordinating with Shanghai's R&D office.
Led User Experience innovation for cross-device interaction, including multi-screen collaboration and smart ecosystem features.
Conducted global user research to inform design for a 500M+ user base.
Designed a tablet OS that achieved 83% higher usability scores than iPadOS in third-party evaluations by Politecnico di Milano.
Maintained trustful and solid collaborations between Huawei’s design studios across China and Europe.
Fostered ongoing partnerships with top-tier design studios across North America and Europe.
Directed end-to-end UX delivery for major software launches impacting over 200M global users, aligning cross-functional engineering, product, and research teams across two continents to ensure feature scalability and consistent usability standards.
2015-2018
JibJab
Senior Product Designer
Designed mobile and web experiences across JibJab’s product suite, used by over 100M users globally.
Created tools for personalized, shareable content, contributing to a 45% increase in user-generated media uploads.
Designed a suite of educational products for K12 children, worthy of an Emmy Award and a Webby Honoree.
Partnered with engineers and technical artists to develop new video formats and solutions.
Led the content creation team, consisting of 2 graphic designers, 6 animators, and 4 artists, carefully planning weekly releases, overseeing production, and monitoring content performances.
2013-2015
Mutado
Senior Digital Art Director
Led branding and product design for 25+ clients, including startups, creative agencies, and global brands.
Delivered end-to-end design solutions across web, mobile, and experiential campaigns, contributing to multiple product launches.
Balanced high-level strategic direction with hands-on creative execution across fast-paced, multi-project environments.
Directed digital product initiatives for 8+ clients annually.
2007-2013
Pbcom
Digital Art Director
Directed creative concepts for 30+ digital campaigns and interactive media experiences.
Designed branding and marketing assets for clients across diverse industries.
Oversaw visual direction from concept to production, ensuring creative consistency and quality.
Collaborated with copywriters, developers, and account teams to deliver on brief across 50+ cross-functional projects.
BOOK
Learn how to design successful digital products for kids!
All the secrets to design successful digital products for children. You'll find answers to all your questions regarding the industry, and its peculiarities in UX design, UI design, user testing, business strategies and much more.
Interviews with industry experts, including people from Netflix, PBS Kids, Toca Boca, and more.
Usability and accessibility information that will make you a better, more inclusive designer on any kind of product, not just for kids.
awards
2022
CSSDA Website Of The Day
This website
Awwwards Honorable Mention
This website
CSSDA UI + UX + Innovation Awards
This website
2017
Emmy Award for “Outstanding Interactive”
Storybots apps and web
Webby Award honoree
storybots.com
Teachers' Choice Award
Storybots Classroom
Parents' Choice Award
Storybots Classroom
2015
Parents' Choice Award
Ely Flying Explorer app
ECGBL: first prize
Ely Flying Explorer app
2014
Unicredit Appathon: First Prize
Hatly app
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
Due to NDA limitations, a selection of case studies is available, upon request, to recruiters and hiring managers only. Let’s talk!
get in touchDuring my career, I had the chance to collaborate in different capacities with these great companies.
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
Due to NDA limitations, a selection of case studies is available, upon request, to recruiters and hiring managers only. Let’s talk!
get in touch
AUTOMOTIVE
MOBILE
WEB
KIDS
IOT
During my career, I had the chance to collaborate in different capacities with these great companies.
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
WORK
Due to NDA limitations, a selection of case studies is available, upon request, to recruiters and hiring managers only. Let’s talk!
get in touchAUTOMOTIVE
MOBILE
IOT
WEB
KIDS
During my career, I had the chance to collaborate in different capacities with these great companies.
LET'S TALK!
Oops! Something went wrong while submitting the form.